To whom it may concern,
This past semester, I have been working on this blog for my marketing capstone class at Champlain College. I had the opportunity to create and develop my personal digital identity (PDI). A personal digital identity, or PDI can be defined as: how online data composes an image of a specific person from information that is published on the internet. I chose to develop my personal digital identity by utilizing the following online networking platforms: Linkedin, Google Plus, Twitter, and WordPress. The information below exemplifies how I’ve developed my personal digital identity over the past semester starting in September, 2014
Linkedin is the key in developing my personal digital identity. It allows me to network with other professionals that I have met throughout my career both as a student and as a marketer. Currently, I have 138 connections. Since Linkedin is considered to be more of a professional networking platform, it is extremely important to have up-to-date content that shows accomplishments and skills. This previous summer, I was able to network a great deal, because I worked in a large sized marketing agency in Boston. Unfortunately, I only focused on adding connections. These connections on Linkedin are with people who could potentially open doors for me in the future regarding my marketing career. Over the past semester, I’ve learned that networking is important, but what is the point of having connections if there is no content for them to see? As a result I have focused my attention on Linkedin by building up my profile, showcasing my skills, accomplishments regarding my career, and my education.
Google Plus is an online platform that I had always underestimated until I started to learn about search engine optimization. Google has a huge impact on personal digital identities. Before this semester, I had not utilized Google Plus and I realize how that was a mistake. I have had a Google Plus account since I created my gmail account a few years ago, but had just left it blank until this semester. I can see that Google Plus is a professional platform, but not to the extent of how professional Linkedin is. In my opinion, Google Plus is the key to having a strong search engine optimization. Google likes it when you play in their sandbox, so I put content on my Google Plus that I want to appear when someone searches for me on Google. I put up my past internships that I am extremely proud of on my Google Plus, and now that information is broadcasted whenever I am searched for. Besides my past internships, I connected my Linkedin, my WordPress blog, and my Twitter to my Google Plus account so that these other platforms have a higher chance of showing up as a result from a Google search. After, realizing the importance of a Google Plus account, I want to keep updating my Google Plus with content to show that I am active, and also use it as a tool to help boost my search engine optimization.
I created a Twitter account for a marketing class I took in my sophomore year, but again like Google Plus, I never noticed the true value of having a Twitter account. I never realized the benefits of staying active on Twitter. It has the ability to develop my personal online identity. Twitter is a professional platform as well, but certain characteristics of Twitter makes this professional platform more social. Since I created my Twitter account, I never really made much progress with it. Once I figured out that I wanted to be active on Twitter, I started to follow some companies that I could see myself working for, companies who have a big impact on society, social media accounts that provide useful tips, and also some accounts that keep me up to date with what is happening back home. Whether it is news or what my friends are doing. In the beginning of this semester, my bio for Twitter was incomplete and I did not share any detail about who I am or what I do. As of right now, my bio states that I am a senior at Champlain College studying digital marketing and also includes my current internship. Between my current bio, who I follow, and what I tweet or retweet, my Twitter account portrays that I am interested in digital marketing and up to date with what is going on currently in the marketing industry.
WordPress is an online platform that was completely foreign to me before this semester. I have never thought about starting a blog, or considered any of the benefits that would come from blogging, but once I started to use it I realized that it is perfect way to publish content, that can be connected to rest of my online platforms, that comprise my personal digital identity. I have my WordPress blog connected to my Twitter, Linkedin, Instagram, and Google Plus account. WordPress is also a platform that I can utilize to show my passions and interests. My blog currently is about craft beers in Vermont, and when I graduate I hope to get into the beer industry as an employee who oversees digital marketing. I have spent a lot of time creating excellent blog posts related to craft beer, to showcase my ability to write well and exemplify my knowledge of the beer industry. My blog will be a great way to present interest and understanding to a future employer in the beer industry. Not only does my blog demonstrate my ability to write well, my knowledge of the beer industry, but my understanding of search engine optimization. I understand how to make my blog appear on the first page as the fifth result from a Google search of my name. I have published content on my blog in a strategically, timely manner to ensure my blog represents me as an active user in the online community.
Before this semester I had a general idea of what search engine optimization was, but I did not know how to utilize it to benefit me. I learned that by being active on these online platforms, it will create and develop my personal digital identity on its own. Not only does it create and develop my personal digital identity with direct involvement, but it also showcases my personal digital identity on the first page of Google as the top results from a Google search of my name “Wylie Mckenzie”. In the beginning of the semester, the only result from a Google search was my Twitter account, but since I was not active on Twitter, it was irrelevant because it portrayed me as an individual who was not engaged in the online community. Now all of the platforms that I desire to be shown are shown, on the first page, and represent how I am active in the online community.
Klout is a tool that I had never heard of or utilized before, but when I signed up for it and started using Klout, I noticed how it can be a great tool to help develop my online engagement. On August 25th, my Klout score was a 26.78, which was extremely weak, especially for someone who wants to work in the digital marketing field in the future. Throughout the semester, I learned that by becoming more of an avid user on these online platforms that my online presence would increase. By blogging frequently, retweeting on Twitter, posting on Google Plus, and using my Linkedin more, my Klout score increased greatly over the past 4 months. My current score as of December 8th, 2014 is a 47.84.
Why Should You Hire Me
As this semester is wrapping up and my time at Champlain College drawing to a close, I believe that I gained a lot of knowledge regarding how to create or develop a personal digital identity. I figured out how to utilize search engine optimization to give myself an advantage regarding publicizing my personal digital identity. I have also learned from my mistakes. Now I can see how to keep developing my personal digital identity to display myself as passionate digital marketing professional who understands the marketing industry. I have skills and knowledge about the marketing field that I believe no other graduate will have. I know how to achieve excellent results regarding any online presence and my personal digital identity is an example of that.